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About SheShops

SheShops is a collaboration between SPH Magazines and ME-IN™.

About Me-In™

Me-In™ is borne from the desire to serve the modern pragmatic woman. It’s for her to be aptly dressed for diverse circumstances and situations, whatever that may be. Her demanding and high-paced lifestyle requires her to be always ready for the challenges that lie ahead of her each day. Me-In helps the modern woman to achieve this effortlessly.

Inspired by the “It Girl” – the young woman who possesses the indefinable quality “It” – Me-In™ is the personification of the “It Girl” who has that “absolute attraction without overtly flaunting her sexuality”; and in the words of Diane Von Furstenberg, “It’s really about being a forever girl!”

Me-In™ takes a pragmatic approach to style and strives to make it easy for any woman to look her best. The overall Me-In™ concept can be described as modern and trendy, yet practical. This practicality is invigorated through the use of colors, textures and accessories to ensure that the ensemble always looks balanced and graceful.

The Me-In™ philosophy can be succinctly stated as “looking beautiful without trying”. It is an easy-going style. Ideally, the “Me-In™ Girl” will not only be known for her elegance and class but also for her down-to-earth image, whose confidence exudes in any setting or environment.

Me-In™ operations is based in Korea, and including photoshoots are photographed and modeled by Koreans in Seoul.

Many Meanings of Me-In™

미인 means beautiful (美) person (人).
How is 美IN™ (spelled in English as “Me-In”) different?
Me-In is a reminder that true beauty (美) comes from within (IN).

1. 美 IN – Inner Beauty
2. 美 人 – Means beautiful person.
3. 美 引 – Means to lead fashion forward.

About SPH Magazines

SPH Magazines, a wholly-owned subsidiary of Singapore Press Holdings, is Asia’s leading magazine publisher. Reputed for its sterling editorial content and award-winning designs, SPH Magazines is widely recognised by many as the publisher of choice in the region.

In its stable are more than a hundred titles in English and Chinese, spanning the interest categories of lifestyle, fashion, beauty, society, bridal, health, men’s lifestyle, automobile, parenting, decor, new media and business. SPH Magazines’ newsstand publications, such as Female, The Peak, Home & Decor, Torque, Nuyou and HWM as well as its flagship title Her World, are also among the most popular and highest-circulating titles in their respective categories. In addition, herworldPLUS.com, HardwareZone.com, Gameaxis Online, and MensHealth.com.sg have extended the company’s reach online to capture audiences beyond print.

SPH Magazines’ titles have established solid reputations in their respective sectors with illustrious track records, and built a strong market presence in the region. With a vision to strengthen its regional growth, SPH Magazines is set to become Asia’s media and publishing powerhouse across China, Hong Kong, Malaysia, India, Indonesia, Thailand, the Philippines and Vietnam.